The 4 C marketing concept is used to refer to marketing strategies that focus on consumers, their wants and needs. 4Cs of Marketing are Consumer,What are the 4 C’s of marketing?

Communication, Convenience and Cost.

The evolution of consumer trends and new social media channels has altered the basis upon which companies implement their marketing strategies today.

The four elements are added to the familiar four elements of marketing, product, price, point of sale, and marketing.

What are the 4 C’s of marketing?

Therefore, while long ago marketing was focused on a product or service and its features, today’s strategy focuses only on consumers and their needs, motives and desires

  1. Communicates
  2. relaxing
  3. cost
  4. consumer


4Cs complement 4Ps of Marketing and guide the ultimate marketing strategy. The goal is to make consumers feel that the brand is heard and understood, and the brand provides them with all possible facilities so that their shopping experience is easy, enjoyable and fast, with a close and natural relationship with the brand.

  1. Consumers: This is the focus of strategy, and brands must provide them with a differentiated value proposition throughout the sale process, from their first participation in a marketing campaign to the sale, where they think of after-sales service. for example: my sure 11 apk
  2. Do I know my consumers? How can I improve it to better meet your needs? Am I meeting their needs effectively?
    Practice active listening to know their desires and motivations, proactively provide solutions and speed up delivery times, etc.
  3. Communication: The goal is to build a close relationship. Brands engage in two-way personal communication with their target audience through their preferred channels, with social media playing a major role.
  4. Can consumers contact me? Do I add value by providing innovative solutions? Do I offer more contact options? Did you solve your problems or questions without any problems?
  5. Provide excellent customer service and handle consumer inquiries efficiently and smoothly.
  6. Convenience – Providing consumers with an easy, organized and time-saving payment process.
    Is there a filter for my website to find products faster? Is your purchase one of many clicks?
    Reduce the steps required to sell online, create a rewards-based loyalty system, or offer additional products to complement or improve selected products. In short, provide a great shopping experience that invites you to repeat in the future.
  7. Cost: It goes beyond the price consumers pay, as it includes other factors that can eventually make them refuse to buy, i.e. analysis of obstacles to consumer purchases.
  8. What problems usually occur in my store? Does it take long to get to the store? Is there pricing information available? Are there many steps in the online purchase process? Do I have to force buyers to fill out a registration form to purchase?  visual pradigum 
  9. Consumers are more or less price sensitive, depending on how good the overall shopping experience is. If the desired product is somewhere a little out of the way and there is a queue for payment, you are willing to bear all the travel costs, time and price if the product is really desired. If not, you will find the price too high and refuse to buy, look for other options with lower total costs.
  10. As we have seen, marketing techniques and strategies change over time to adapt to current trends. As a result, current technology may become obsolete in the future, and new strategies must be reinvented to reach consumers and make them perceive brands as attractive and desirable.